Dad’s First Period.

For many dads, their child’s first period can feel like a line drawn in the sand. A moment when typically Dads quietly step back. It feels personal, private, and maybe even out of their depth. But really it’s an opportunity to show up, listen, and stay close. Bonds can help make that easier, turning something as simple as underwear into a bridge for understanding and connection. How? By giving Dad’s their first period too!

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